Marketing on the Internet

 

Selling Services

 

February 26, 2003

 

 

Selling Things vs. Selling Services

Clothing

Auto Repair

Books

Dry Cleaners

Computers

Consultants

Videos

Doctors, Lawyers

Sports Equipment

Accountants

 

“Service companies are purveyors of expertise, skills, and knowledge, which in the end will always be tougher to sell online than content, ad banners, and stuff.

 

The trick, perhaps, is to be like the Wizard of Oz.

 

Use your public face in whatever way possible to impress the hell out of people. And always make sure that the man behind the curtain fulfills his promises.”

Jim Sterne

 

 

Step One   Use your imagination !

 

Nick’s Auto Repair

 

Dry Cleaning Depot

 

One-to-One

 

Netpost

 

Even stuff sellers sell services

 

Snap-On Tools

 

 

 

OK – How to Sell Your Services Online

 

 

Branding

 

Full Disclosure

 

Qualification Process

 

Feedback

 

Time Digital 

 

Global Guest Poll

 

Mama’s Cucina 

 

E-Satisfy.com 

 

Bus Design

 

Sun

 

Give something in return:

 

Travel Spots

 

Classmates.com  

 

Geico Direct

 

Build community – provide an open forum

 

Assignment: Due Monday, March 3

Find 5 additional sites that use surveys.

What do they use the survey for?

What kind of survey is it?