Marketing on the Internet
Customer Service – (Or Making Things Easy)
How to Drive Your Customers Away
Develop The
Lousiest, Most Difficult to Use Website
(Examples)
http://www.angelfire.com/super/badwebs/
Customers are Where the Money
Is
“Because it’s less expensive to sell something to a current customer than to drum up a new one, spend your time and effort getting as close as possible to your current customers.”
Jim
Sterne
The best route to customer retention is customer service.
Providing Great Customer
Service Online
Use Email for customer service
Frequently Asked Questions
Special Question Opportunity
Customer Service Information
Text Chat
Online Voice
CarsDirect
Browser Sharing
“The best way to achieve (personal, relevant
attention) for your (customers) is to offer something free of charge, something
relevant to their situation and customized to meet their needs.”
Homework:
Re-examine 5 sites that you frequently
visit.
How do each of
these sites provide customer service to you?