Value-Added Marketing
“No longer
can you look out at a sea of faces and think of them as a mass market. They are a sea of individuals, and each of
them, based on his or her individual interests and needs, will create his or her
own content out of the components you offer on your web site.”
Jim Sterne
MAKE
IT FUN J
Sterne
MAKE
IT INTERESTING
AT&T
– 1
AT&T – 2
MAKE
THEIR LIFE EASIER