Marketing on the Internet

Selling Services

Selling Things vs. Selling Services

Clothing	Auto Repair
Books	Dry Cleaners
Computers	Consultants
Videos	Doctors, Lawyers
Sports Equipment	Accountants

“Service companies are purveyors of expertise, skills, and knowledge, which in the end will always be tougher to sell online than content, ad banners, and stuff.

The trick, perhaps, is to be like the Wizard of Oz.

Use your public face in whatever way possible to impress the hell out of people. And always make sure that the man behind the curtain fulfills his promises.”