Personalization

 

 

 

 

Identification Through Segmentation

 

Collecting Information

Let Cookies do the work for you

 

1.  Kind of computer

2.  Operating System

3.  Web Browser

4.  IP address

5.  Types of Files

6.  Cookies

 

 

 

Surveys and Polls

 

1.  Demographics

2.  Psychographics

 

 

Collaborative Filtering

 

1.  NetPerceptions

2.  Macromedia LikeMinds

 

 

 

                         

Providing Recognition

 

 

 

 

 

 

 

Customization

 

Land’s End

 

Localization

 

CASE

 

Drawbacks

 

Amazon.com

 

 

Five Types of Shoppers

 

Newbie

Reluctant

Frugal

Strategic

Enthusiastic

Convenience

 

“All Buyers Are Not Alike”

 

Know Thy Customer

 

Simplifiers

Surfers

Bargainers

Connectors

Routiners

Sportsters

 

 

Predictive Technology

 

 

Ethical Issues

 

Privacy

 

 

Steps to Personalization

 

“The Personalization Train”

 

Five-Step Ongoing Process

 

Data Storage

Access

Mining

Tuning

Targeting

 

HowPersonal.com

 

10 Ways to Interact

10 Ways to Invent

10 Ways to Customize