Personalization
Identification
Through Segmentation
Collecting
Information
Let Cookies do the work for you
1.
Kind of computer
2.
Operating System
3.
Web Browser
4.
IP address
5.
Types of Files
6.
Cookies
Surveys
and Polls
1.
Demographics
2.
Psychographics
Collaborative
Filtering
Providing
Recognition
Customization
Localization
Drawbacks
Five
Types of Shoppers
Newbie
Reluctant
Frugal
Strategic
Enthusiastic
Convenience
Simplifiers
Surfers
Bargainers
Connectors
Routiners
Sportsters
Ethical
Issues
Steps
to Personalization
Five-Step
Ongoing Process
Data
Storage
Access
Mining
Tuning
Targeting
10 Ways
to Interact
10 Ways
to Invent
10 Ways
to Customize