Marketing on the Internet

 

 

Internet and the Cybereconomy

 

The Virtuous Web Cycle for NET Growth

 

 

 

 

 

Internet Trends

 

1.      Internet Traffic Report

2.      More people are online

3.      More people are selling online

4.      More people are buying online

5.      It is easier to shop online

6.      It is easier to pay online

7.      People demand faster and faster service

8.      People demand better customer service and support

 

 

Average At-Home Internet Use in September 2002

Number of Sessions per Month

Sept.

Aug.

% Change

19

19

1.99%

Number of Unique Domains Visited

49

48

0.77%

Page Views per Month

778

785

-0.97%

Page Views per Surfing Session

40

41

-2.90%

Time Spent per Month

10:17:45

10:17:44

0.0%

Time Spent During Surfing Session

0:31:44

0:32:22

-1.95%

Duration of Page viewed

0:00:48

0:00:47

0.98%

Total Internet Audience Sample

111,386

112,066

-0.61%

Active Internet Universe

220,444,008

218,038,452

1.10%

Current Internet Universe Estimate

385,564,028

385,998,080

-0.11%

Source: Nielsen//NetRatings, September 2002

 

U.S. Online Households (in millions)

 

2001

2002

2003

2004

2005

2006

2007

Asian-American

2.3

2.5

2.7

2.9

3.2

3.4

3.6

Hispanic

4.5

5.0

5.5

6.2

6.8

7.4

8.0

African-American

6.1

6.8

7.4

8.1

8.9

9.6

10.2

Caucassian and others

49.6

52.6

55.9

59.3

62.6

66.2

67.1

Source: Jupiter Research

 

 

 

US Top 50 Web and Digital Media Properties, September 2002
At Home and At Work Combined in the U.S.
Measurement Period (09/01/02-09/30/02)

Rank

Top Web and Digital Media Properties

Unique Visitors
(000)

Total Ussage Minutes
(000,000)

 

All Web & Digital Media

125,662

157,004

1

AOL Time Warner Network - Proprietary & WWW

94,808

39,380

2

MSN-Microsoft Sites

89,708

14,343

3

Yahoo! Sites

84,159

13,245

4

Google Sites

37,622

892

5

eBay

34,471

3,820

6

About/Primedia

33,995

739

7

Terra Lycos

33,722

695

8

Amazon Sites

25,654

476

9

Walt Disney Internet Group (WDIG)

22,648

646

10

Classmates.com Sites

21,699

158

11

Gator Network

21,000

508

12

CNET Networks

20,397

356

13

iVillage.com: The Womens Network

20,197

448

14

Viacom Online

19,722

428

15

InfoSpace Network

19,544

265

16

Real.com Network

18,863

161

17

AT&T Properties

18,463

688

18

eUniverse Network

17,045

187

19

Ticketmaster Sites

16,551

355

20

Excite Network

16,095

2,544

21

Weatherbug.com Property

15,559

1,552

22

Vivendi-Universal Sites

14,332

525

23

Verizon Communications Corporation

13,736

200

24

Weather Channel, The

13,504

410

25

Monster.com Property

13,357

316

26

Gannett Sites

13,000

195

27

Ask Jeeves

12,395

216

28

SBC Communications

12,371

233

29

Expedia Travel

11,651

218

30

Dell

11,443

199

31

New York Times Digital

11,366

516

32

United Online, Inc

11,176

3,997

33

AmericanGreetings Property

11,039

91

34

EA Online

10,860

3,167

35

Sony Online

10,794

128

36

Earthlink

10,445

343

37

Travelocity

10,259

198

38

X.com Sites

10,237

185

39

BeMusic Sites

9,626

102

40

ORBITZ.COM

9,435

119

41

COOLSAVINGS.COM

9,339

44

42

AMERICANEXPRESS.COM

9,312

151

43

News Corp. Online

9,102

169

44

Columbia House Sites

8,586

67

45

Citigroup

8,504

167

46

ConsumerInfo.com Sites

8,358

19

47

Barnes & Noble

8,200

58

48

Harris Interactive

8,025

138

49

Hewlett Packard

7,955

139

50

USPS.COM

7,875

62

SOURCE: Comscore Media Metrix, 9/02 (Home/Work combined)


 

 

 

Fastest Growing Major Non-Travel E-Commerce Categories
Period: Weeks Ending
Nov. 8, 2002 to Dec. 6 Versus Same Period 2001
(Excludes Auctions and Large Corporate Purchases)

Category

Dollar Sales Since
First Full Week
Nov 2002 (millions)

% Change
Versus Same
Period Year-Ago

Home & Garden

$328

72%

Sport & Fitness

$153

67%

Jewelry & Watches

$121

66%

Toys

$257

61%

Furniture & Appliances

$106

51%

Movies & Video

$133

41%

Video Games

$81

38%

Apparel & Accessories

$902

26%

Flowers & Gifts

$123

19%

Event Tickets

$167

14%

Source: comScore Networks

 

 

 

 

 

Role of the Internet in Accessing Financial Services

 

Obtain
Information

Communicate with
service providers

Transact
business

Any financial service

80%

64%

70%

Cash management

69%

50%

62%

Investments

38%

28%

23%

Foreign exchange

35%

19%

22%

Bank loans

24%

26%

9%

Bonds/Commercial
paper issuance

24%

16%

8%

Insurance

24%

21%

6%

Letters of credit

19%

23%

11%

Derivatives/hedging

18%

11%

4%

Source: AFP


 

 

 

 

 Why should a business have a Web Site?

 

 

Competitive edge

Expand sales

Reduce costs

Higher productivity

Customer Support

 

 

 

 

 Basic Characteristics of a Good Web Site

 

3 Critical Functions

 

Information

Interaction

Transaction

 

 

 

 

 

 Characteristics of an Outstanding Web Site

 

Characteristics of a good web site (above)

 

Loads quickly

 

Interesting

 

Useful

 

Easy to navigate

 

Personalization

 

Reasons for people to come see it

 

Reasons for people to come back

 

Freebies

 

Unique

 

Target Market

 

 

One example: LLBean

 

 

 

 

 

Homework

 

Find 5 lousy websites

Record their URL (address)

Outline why they are lousy