Marketing on the Internet
Internet and the Cybereconomy
The Virtuous Web Cycle for NET Growth
Internet Trends
2.
More people are online
3.
More people are selling online
4.
More people are buying online
5.
It is easier to shop online
6.
It is easier to pay online
7.
People demand faster and faster service
8.
People demand better customer service and
support
|
Average At-Home Internet Use in September 2002 |
|||
|
Number of Sessions per Month |
Sept. |
Aug. |
% Change |
|
19 |
19 |
1.99% |
|
|
Number of Unique Domains Visited |
49 |
48 |
0.77% |
|
Page Views per Month |
778 |
785 |
-0.97% |
|
Page Views per Surfing Session |
40 |
41 |
-2.90% |
|
Time Spent per Month |
|
|
0.0% |
|
Time Spent During Surfing Session |
0:31:44 |
0:32:22 |
-1.95% |
|
Duration of Page viewed |
0: |
0: |
0.98% |
|
Total Internet Audience Sample |
111,386 |
112,066 |
-0.61% |
|
Active Internet Universe |
220,444,008 |
218,038,452 |
1.10% |
|
Current Internet Universe Estimate |
385,564,028 |
385,998,080 |
-0.11% |
|
Source: Nielsen//NetRatings, September 2002 |
|||
|
|
2001 |
2002 |
2003 |
2004 |
2005 |
2006 |
2007 |
|
Asian-American |
2.3 |
2.5 |
2.7 |
2.9 |
3.2 |
3.4 |
3.6 |
|
Hispanic |
4.5 |
5.0 |
5.5 |
6.2 |
6.8 |
7.4 |
8.0 |
|
African-American |
6.1 |
6.8 |
7.4 |
8.1 |
8.9 |
9.6 |
10.2 |
|
Caucassian and others |
49.6 |
52.6 |
55.9 |
59.3 |
62.6 |
66.2 |
67.1 |
|
Source: Jupiter Research |
|||||||
|
US Top 50 Web
and Digital Media Properties, September 2002 |
|||
|
Rank |
Top Web and
Digital Media Properties |
Unique Visitors |
Total Ussage
Minutes |
|
|
All Web & Digital Media |
125,662 |
157,004 |
|
1 |
AOL Time Warner Network - Proprietary & WWW |
94,808 |
39,380 |
|
2 |
MSN-Microsoft Sites |
89,708 |
14,343 |
|
3 |
Yahoo! Sites |
84,159 |
13,245 |
|
4 |
Google Sites |
37,622 |
892 |
|
5 |
eBay |
34,471 |
3,820 |
|
6 |
About/Primedia |
33,995 |
739 |
|
7 |
Terra Lycos |
33,722 |
695 |
|
8 |
Amazon Sites |
25,654 |
476 |
|
9 |
Walt Disney Internet Group (WDIG) |
22,648 |
646 |
|
10 |
Classmates.com Sites |
21,699 |
158 |
|
11 |
Gator Network |
21,000 |
508 |
|
12 |
CNET Networks |
20,397 |
356 |
|
13 |
iVillage.com: The Womens Network |
20,197 |
448 |
|
14 |
Viacom Online |
19,722 |
428 |
|
15 |
InfoSpace Network |
19,544 |
265 |
|
16 |
Real.com Network |
18,863 |
161 |
|
17 |
AT&T Properties |
18,463 |
688 |
|
18 |
eUniverse Network |
17,045 |
187 |
|
19 |
Ticketmaster Sites |
16,551 |
355 |
|
20 |
Excite Network |
16,095 |
2,544 |
|
21 |
Weatherbug.com Property |
15,559 |
1,552 |
|
22 |
Vivendi-Universal Sites |
14,332 |
525 |
|
23 |
Verizon Communications Corporation |
13,736 |
200 |
|
24 |
Weather Channel, The |
13,504 |
410 |
|
25 |
Monster.com Property |
13,357 |
316 |
|
26 |
Gannett Sites |
13,000 |
195 |
|
27 |
Ask Jeeves |
12,395 |
216 |
|
28 |
SBC Communications |
12,371 |
233 |
|
29 |
Expedia Travel |
11,651 |
218 |
|
30 |
Dell |
11,443 |
199 |
|
31 |
New York Times Digital |
11,366 |
516 |
|
32 |
United Online, Inc |
11,176 |
3,997 |
|
33 |
AmericanGreetings Property |
11,039 |
91 |
|
34 |
EA Online |
10,860 |
3,167 |
|
35 |
Sony Online |
10,794 |
128 |
|
36 |
Earthlink |
10,445 |
343 |
|
37 |
Travelocity |
10,259 |
198 |
|
38 |
X.com Sites |
10,237 |
185 |
|
39 |
BeMusic Sites |
9,626 |
102 |
|
40 |
ORBITZ.COM |
9,435 |
119 |
|
41 |
COOLSAVINGS.COM |
9,339 |
44 |
|
42 |
AMERICANEXPRESS.COM |
9,312 |
151 |
|
43 |
News Corp. Online |
9,102 |
169 |
|
44 |
|
8,586 |
67 |
|
45 |
Citigroup |
8,504 |
167 |
|
46 |
ConsumerInfo.com Sites |
8,358 |
19 |
|
47 |
Barnes & Noble |
8,200 |
58 |
|
48 |
Harris Interactive |
8,025 |
138 |
|
49 |
Hewlett Packard |
7,955 |
139 |
|
50 |
USPS.COM |
7,875 |
62 |
|
SOURCE: Comscore Media Metrix, 9/02 (Home/Work combined) |
|||
|
Fastest Growing Major Non-Travel
E-Commerce Categories |
||
|
Category |
Dollar Sales Since |
% Change |
|
Home & Garden |
$328 |
72% |
|
Sport & Fitness |
$153 |
67% |
|
Jewelry & Watches |
$121 |
66% |
|
Toys |
$257 |
61% |
|
Furniture & Appliances |
$106 |
51% |
|
Movies & Video |
$133 |
41% |
|
Video Games |
$81 |
38% |
|
Apparel & Accessories |
$902 |
26% |
|
Flowers & Gifts |
$123 |
19% |
|
Event Tickets |
$167 |
14% |
|
Source: comScore Networks |
||
|
|
Obtain |
Communicate with |
Transact |
|
Any financial service |
80% |
64% |
70% |
|
Cash management |
69% |
50% |
62% |
|
Investments |
38% |
28% |
23% |
|
Foreign exchange |
35% |
19% |
22% |
|
Bank loans |
24% |
26% |
9% |
|
Bonds/Commercial |
24% |
16% |
8% |
|
Insurance |
24% |
21% |
6% |
|
Letters of credit |
19% |
23% |
11% |
|
Derivatives/hedging |
18% |
11% |
4% |
|
Source: AFP |
|||
Why should a business have a
Web Site?
Competitive edge
Expand sales
Reduce costs
Higher productivity
Customer Support
Basic Characteristics
of a Good Web Site
3 Critical Functions
Information
Interaction
Transaction
Characteristics of an
Outstanding Web Site
Characteristics of a good web site (above)
Loads quickly
Interesting
Useful
Easy to navigate
Personalization
Reasons for people to come
see it
Reasons for people to come
back
Freebies
Unique
Target Market
One example: LLBean
Homework
Find 5 lousy websites
Record their URL (address)
Outline why they are lousy