Marketing on the Internet

Evaluating Web Design

GRAPHIC DESIGN:

Describe the layout	Pictures/ Animation
Background	Sound
Graphics	Video

CONTENT:

Relevant	Reliable
Responsive	Secure
Current	Information
Easy to Navigate	Interaction
Prompt	Transaction

PUSH / PULL TECHNIQUES:

Online Contests	Search Engine
Newsletter	Paid Ads
Reciprocal Links	Freebies

Improving Value Through Interaction

“It’s the fine balance between effort and reward that makes a major difference in the perceived value of your Web site. Make it too easy, and you give the impression that it’s not that important.

Make it too hard, and you give the impression that it’s not worth the effort.”

Jim Sterne

Bottom Line: Need a balance between skills and challenges

Providing FLOW

NOOSH.COM

Hewlett Packard

DELL

Nike

Reflect.Com

Bloomberg.com

CREATING YOUR OWN WEB PAGE

Making Web Pages

With MS Word XP

Start – Programs – Word

File – Save as Web page – Give page a name – Save to you Internetdocs folder

Create a background – Format – Background –

Choices = Colors or fill effects

Create a title – Center – Use a large font

Insert – Picture – Clip art or From File

Create a hyperlink – Highlight text or picture – Click

on hyperlink button – type in URL

Create an email link – Highlight text or picture –

Click on hyperlink button – Type in

mailto:yourusername@thomas.edu

Insert a table – Table – Insert – Choose your size

Saving your page to the web – File – Save as – Go to

Internetdocs – Go to last initial – go to name – save

Saving icons, pictures, graphics, animations for your

web page – Go to Google – Type in “Free Graphics

and Icons” – Find ones you want – Save by putting

mouse over picture, click RIGHT mouse button –

Choose save picture as – and put it in the same file

with your web page