Marketing on the Internet

Evaluating Web Design

GRAPHIC DESIGN:

 

Describe the layout

Pictures/ Animation

Background

Sound

Graphics

Video

 

 

 

CONTENT:

 

Relevant

Reliable

 

Responsive

 

Secure

 

Current

 

Information

 

Easy to Navigate

Interaction

 

Prompt

 

Transaction

 

 

 

PUSH / PULL TECHNIQUES:

 

Online Contests

Search Engine

 

Newsletter

 

Paid Ads

 

Reciprocal Links

 

Freebies

 

 

 

Improving Value Through Interaction

 

 

 

“It’s the fine balance between effort and reward that makes a major difference in the perceived value of your Web site. Make it too easy, and you give the impression that it’s not that important.

Make it too hard, and you give the impression that it’s not worth the effort.”

Jim Sterne

 

Bottom Line: Need a balance between skills and challenges

 

 

 

 

 Providing FLOW

 

 

NOOSH.COM

 

Hewlett Packard

 

DELL

 

Nike

 

Reflect.Com

 

Bloomberg.com

 

CREATING YOUR OWN WEB PAGE

 

 

Making Web Pages

With MS Word XP

 

 

*   Start – Programs – Word

 

*   File – Save as Web page – Give page a name – Save to you Internetdocs folder

 

*   Create a background – Format – Background –

Choices = Colors or fill effects

 

*  Create a title – Center – Use a large font

 

*  Insert – Picture – Clip art or From File

 

*  Create a hyperlink – Highlight text or picture – Click

on hyperlink button – type in URL

 

*  Create an email link – Highlight text or picture –

Click on hyperlink button – Type in

mailto:yourusername@thomas.edu

 

*  Insert a table – Table – Insert – Choose your size

 

*  Saving your page to the web – File – Save as – Go to

Internetdocs – Go to last initial – go to name – save

 

*  Saving icons, pictures, graphics, animations for your

web page – Go to Google – Type in “Free Graphics

and Icons” – Find ones you want – Save by putting

mouse over picture, click RIGHT mouse button –

Choose save picture as – and put it in the same file

with your web page